The Scarcity Trap: Why You’re Hustling So Hard and Still Feel Like It’s Not Enough

Scarcity mindset isn’t just about money—it’s the hidden reason behind burnout, overthinking, and never feeling like you can slow down.

I was talking with a client the other day about having a scarcity mindset.
She asked me what it meant—and I felt the best way to describe it was to share a story about my mortgage days.

I was making great money—$200,000 a year—and yet I was still stuck in fear, constantly worried about where my next paycheck would come from.

I worked nights and weekends with a developer and felt guilty taking a day off during the week.


I felt like I had to be attached to my phone and laptop 24/7.
I was terrified that if a client or real estate agent called and I didn’t answer, they’d go somewhere else.
I was constantly on edge, feeling like I was fighting for survival.

On the outside, it probably looked like I was just driven—hustling to grow my business.
But on the inside, I was running on fear.
And eventually, it caught up with me.

That level of stress?
It took a toll.
It led to burnout and, eventually, adrenal fatigue.

The worst part?
I thought that level of stress was just normal.

This fear-based way of living? That’s scarcity mindset.
And most of us don’t even realize we’re living in it.

So, what is scarcity mindset?

Scarcity mindset is the belief that there’s not enough—money, time, energy, opportunities, love, success…
It’s a mindset that focuses on lack and limitation.
And many times, it’s running unconsciously in the background.

When you’re operating from a scarcity mindset, you might feel like:

  • You have to fight for what you want because there’s not enough to go around
  • If someone else succeeds, there won’t be enough for you
  • You can’t slow down or take a break because you might fall behind or miss out
  • You always need to be doing more to feel safe or secure

It can show up as:

  • People-pleasing
  • Answering work calls and texts after hours, on weekends, or even on vacation
  • Not taking time off—or working during your time off
  • Checking emails at all hours of the night
  • Struggling to set (or keep) healthy boundaries

And here’s the kicker…
It usually starts early in life.

We’re taught to compete.
That there’s only one winner.
Only one person can be the best.
If you don’t win, you lose.

We’re taught to hold tight to what we have—because it might be taken away.

So even when life looks good, we can still feel anxious.
Still live in fear.
Still afraid the rug might get pulled out from under us.

So let me ask you this:

Where are you making your decisions from?

Is it from scarcity—that voice that says:

“I have to do this because it’s what people expect.”
“I can’t do what I really want, or I won’t get clients.”
“I need to play it safe, fit in, and follow what other people want.”

Or are your decisions coming from alignment—from your vision and your values?

I’ve been guilty of it, too.
Holding back from doing what I really wanted to do—because deep down, I was afraid.
Afraid of what people would think.
Afraid I wouldn’t be enough.

Even building a business based on what I thought people wanted.

That’s scarcity talking.

I believe the opposite of scarcity… is faith.

  • Faith that you’re enough.
  • Faith that you’ll have enough.
  • Faith that you’re supported.
  • Faith that what’s meant for you will find its way.

And wow.
That changes everything.

August 5, 2025

Nicole Comis is a Certified Executive Life Coach, helping driven professionals achieve bigger goals than they would on their own, step into their power, and create a life that truly fulfills them—inside and out. 

As a Professional Certified Coach (PCC) through the International Coach Federation (ICF) and a Master Coach of Neuro-Linguistic Programming (NLP), Nicole combines traditional coaching, neuroscience, and powerful subconscious tools—including NLP, emotional release work, and hypnotherapy— to help her clients achieve incredible transformation both personally and professionally. 

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